Bitmine, led by Tom Lee, has invested $200 million in Beast Industries, the media and consumer empire of MrBeast, according to reports. The investment comes from the ETH treasury firm, marking a notable intersection between the cryptocurrency space and mainstream media and consumer businesses. The development signals potential interest from digital asset firms in diversifying into broader entertainment and consumer-focused ventures.

Bitmine, led by Tom Lee, has invested $200 million in Beast Industries, the media and consumer empire of MrBeast, according to reports. The investment comes from the ETH treasury firm, marking a notable intersection between the cryptocurrency space and mainstream media and consumer businesses. The development signals potential interest from digital asset firms in diversifying into broader entertainment and consumer-focused ventures.