Crypto Token Buybacks: $880M Spent in 2025, Optimism's New Program
In 2025, crypto token buybacks saw over $880 million spent, yet prices often stalled, raising questions about their effectiveness. Optimism recently announced a 12-month token buyback program, allocating 50% of Superchain revenue to monthly OP token purchases. Hyperliquid led buyback programs with $644.6 million spent, followed by Pump.fun (PUMP) at $138.2 million, Jupiter (JUP) at $57.9 million, and Ethena (ENA) at $40.7 million. While buybacks initially boosted prices, their impact diminished by year-end, leading to debates about their value versus investing in growth. The effectiveness of buybacks now hinges on market saturation and focus on revenue durability.
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