Crypto Industry Evolution: Targeting New Users Beyond Crypto-Natives
According to Bankless, the crypto industry is evolving as it enters a new era in 2026. The development involves builders within the crypto space focusing on attracting a new cohort of users. The shift indicates a strategic move to broaden the adoption and reach of cryptocurrencies beyond its initial, crypto-native audience. This evolution suggests a maturing market aiming for more mainstream integration and user engagement.
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