Crypto Industry Evolution: Targeting New Users Beyond Crypto-Natives
According to Bankless, the crypto industry is evolving and entering a new phase by 2026. The focus is shifting as builders within the crypto space are now aiming to attract a different group of users. This suggests a strategic pivot to broaden adoption and integrate crypto into more mainstream applications. The development indicates a maturing market seeking wider appeal beyond its initial, crypto-native audience. This transition could involve simplifying user experiences, addressing regulatory concerns, and demonstrating real-world utility to capture new demographics.
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