Understanding the Fundamentals

Before comparing CEX and DEX approaches, it is essential to understand how each mechanism works at a technical level.

How CEX Market Making Works

Centralized exchange market making operates on the traditional order book model. A market maker simultaneously places buy orders (bids) and sell orders (asks) on an exchange, profiting from the spread between them.

The mechanics:

1. •The market maker deposits inventory (both the token and a quote currency like USDT) on the exchange.
2. •Algorithms continuously place and adjust limit orders across multiple price levels, creating depth in the order book.
3. •When a trader executes a market order, it fills against the market maker's limit orders.
4. •The market maker earns the bid-ask spread while managing inventory risk.

Key concepts:

• •Spread: The difference between the best bid and best ask. Professional market makers maintain spreads of 0.1-0.5% for liquid pairs, widening to 1-3% for less liquid tokens.
• •Market depth: The total value of orders at various price levels. Greater depth means larger trades can execute without significant price impact.
• •Order refresh rate: How quickly the market maker adjusts orders in response to price movements. Professional firms operate in milliseconds.
• •Inventory management: Balancing holdings between the token and quote currency to maintain market-making capacity while managing directional risk.

Who provides CEX market making:

How DEX Market Making Works

Decentralized exchange market making operates through Automated Market Makers, smart contracts that hold pairs of tokens in liquidity pools and algorithmically determine prices.

The AMM mechanics (constant product formula):

The foundational AMM model uses the formula: x * y = k

Where x and y are the quantities of two tokens in the pool, and k is a constant. When a trader swaps token A for token B, they add A to the pool and remove B, causing the price to shift according to the constant product formula.

Example: A pool holds 100 ETH and 200,000 USDC (k = 20,000,000). A trader wants to buy 1 ETH. They must add enough USDC to maintain k:

• •After trade: 99 ETH and ~202,020 USDC
• •The trader paid ~2,020 USDC for 1 ETH (price: $2,020)
• •If mid-market price was $2,000, slippage was ~1%

Concentrated liquidity (Uniswap v3 and successors):

Instead of providing liquidity across the entire price curve (0 to infinity), concentrated liquidity allows providers to allocate capital within specific price ranges. This innovation delivers up to 4,000x better capital efficiency at targeted price points.

Example: Instead of providing $100,000 across the full ETH/USDC range, a provider concentrates $100,000 between $1,800 and $2,200. Within that range, their position provides the same depth as $400,000+ in a full-range position. But if ETH moves outside that range, their position stops earning fees and is entirely in one token.

Other AMM models:

Head-to-Head Comparison

Cost Comparison

Performance Comparison

Risk Comparison

Deep Dive: Impermanent Loss

Impermanent loss (IL) is the defining risk of DEX market making. Understanding it quantitatively is essential for any token project evaluating DEX liquidity provision.

How Impermanent Loss Works

When you deposit token A and token B in a liquidity pool, the AMM maintains a constant ratio. As the price of A changes relative to B, the pool rebalances, selling the appreciating token and accumulating the depreciating one. The result: your position is worth less than if you had simply held both tokens.

Impermanent Loss at Different Price Changes

When IL is Manageable

• •Stablecoin pairs: USDC/USDT pools on Curve experience near-zero IL because prices rarely diverge
• •Correlated pairs: ETH/stETH or wBTC/BTC pools have minimal IL
• •High-fee pools: If trading fees earned exceed IL, the position remains profitable
• •Short time horizons: IL is less likely to be significant over short periods with range-bound prices

When IL is Dangerous

• •New token launches: Token prices are extremely volatile, making IL unpredictable
• •One-sided price movements: Sustained rallies or crashes maximize IL
• •Low-volume pools: Insufficient trading fees to offset IL
• •Concentrated positions: Narrower ranges increase fee income but also increase IL magnitude when price exits the range

Strategies to Mitigate IL

1. •Pair with stablecoins: TOKEN/USDC pools experience IL only from your token's price movement
2. •Use narrow ranges strategically: Concentrate liquidity around expected trading ranges, but actively manage positions
3. •Implement range rebalancing: Adjust concentrated positions as price moves, similar to delta hedging
4. •Choose high-fee tiers: Select pool fee tiers that compensate for expected volatility (0.3% or 1% for volatile pairs)
5. •Hedge with options or perps: Sophisticated LPs hedge their directional exposure using derivatives

CEX Market Making: Engagement Models

Model 1: Retainer + Token Loan

The most common model. The project pays a monthly retainer and provides a token loan (inventory) that the market maker uses for trading.

Typical terms:

• •Monthly retainer: $10,000-$50,000
• •Token loan: 1-3% of total supply (or $200K-$2M equivalent)
• •Duration: 6-24 months
• •Call options: Market makers often receive options to purchase tokens at a discount (controversial but common)
• •Performance targets: Spread, uptime, and depth requirements

Pros: Professional management, consistent quality, accountability
Cons: High cost, potential conflicts of interest, token dump risk

Model 2: Performance-Based

The market maker earns primarily from trading profits rather than fixed retainers.

Typical terms:

• •Low or no monthly retainer ($0-$10,000)
• •Profit-sharing: 30-50% of trading profits
• •Larger token inventory requirement
• •Fewer guaranteed performance metrics

Pros: Lower fixed cost, alignment on volume
Cons: Less control over behavior, may prioritize profitable trades over market stability

Model 3: Agency Trading

The project provides capital and the market maker executes strategies as an agent, not a principal.

Typical terms:

• •Management fee: 1-3% of capital annually
• •Performance fee: 10-20% of profits
• •Project retains custody of assets
• •Transparent reporting requirements

Pros: Greater transparency, project controls capital
Cons: Higher capital requirement, more project involvement needed

When selecting a market maker, evaluate candidates carefully using our directory of market-making partners to compare options and verify reputations.

DEX Market Making: Strategy Playbook

Strategy 1: Full-Range Passive LP

Deploy liquidity across the entire price range on a Uniswap v2-style pool or full-range v3 position.

Best for: Projects that want simple, set-and-forget liquidity
Capital efficiency: Low (1x)
Management needs: Minimal
Risk: Moderate IL, lower fee earnings per capital deployed

Strategy 2: Concentrated Range LP

Deploy concentrated liquidity within a specific price range on Uniswap v3/v4.

Best for: Projects with predictable price ranges or active management capability
Capital efficiency: High (up to 4,000x within range)
Management needs: High (requires regular rebalancing)
Risk: Higher IL if price exits range, but much higher fee earnings within range

Implementation tips:

• •Start with a range that covers +/- 30% of current price
• •Narrow the range as you gain confidence in price behavior
• •Set alerts for price approaching range boundaries
• •Rebalance when price reaches 80% of range boundary

Strategy 3: Multi-Pool Strategy

Deploy liquidity across multiple DEXs and chains to maximize accessibility and fee earnings.

Example allocation for a mid-cap token:

• •40% on Uniswap v3 (Ethereum mainnet) — primary venue
• •25% on Uniswap v3 (Arbitrum or Base) — L2 access
• •20% on PancakeSwap v3 (BNB Chain) — BNB ecosystem access
• •15% on Raydium (Solana) — Solana ecosystem access

Strategy 4: Protocol-Owned Liquidity (POL)

Instead of relying on external liquidity providers, the protocol itself owns and manages its liquidity positions.

Advantages:

• •No dependency on mercenary capital that leaves when incentives end
• •Full control over liquidity depth and distribution
• •Eliminates the need for expensive liquidity mining programs
• •Revenue from trading fees flows directly to the protocol treasury

Implementation: Protocols like OlympusDAO pioneered POL through bonding mechanisms. Modern implementations use treasury management smart contracts to maintain and rebalance liquidity positions automatically.

Strategy 5: Intent-Based DEX Integration

A newer approach leveraging intent-based DEXs like CoW Swap, 1inch Fusion, and UniswapX.

How it works:

1. •Traders express their intent ("I want to sell X tokens for at least Y price")
2. •Professional solvers compete to fill the order at the best price
3. •Solvers route across multiple liquidity sources, including AMM pools, order books, and private inventory
4. •The trader receives the best execution, and MEV is minimized

Impact on market making:

• •Creates a hybrid model where professional market makers compete on DEX rails
• •Reduces the impact of MEV bots that extract value from AMM traders
• •Improves execution quality for large trades
• •Projects can work with solvers to ensure their token liquidity is well-served

Choosing Your Strategy: The Decision Framework

Factor 1: Project Stage

Factor 2: Budget

Factor 3: Token Characteristics

Factor 4: Target Audience

• •Retail traders: Prioritize DEX accessibility and CEX listing on popular platforms
• •Institutional traders: Prioritize tier-1 CEX listings with professional market making
• •DeFi users: Deep DEX pools across relevant chains and DeFi composability
• •Global audience: Multi-chain DEX presence + regional CEX listings

Risk Management Framework

For CEX Market Making

1. •Due diligence on market makers: Verify track record, check references from other projects, and review their compliance standards
2. •Contractual protections: Include performance minimums (spread, uptime, depth), trading restrictions (no dumping, no wash trading), and termination clauses
3. •Inventory controls: Define maximum token allocation, vesting on any options granted, and reporting requirements
4. •Exchange diversification: Avoid concentrating all CEX liquidity on a single exchange (counterparty risk, as demonstrated by FTX's $8 billion collapse)
5. •Monitoring: Use independent tools to verify market maker performance against contractual obligations

For DEX Market Making

1. •Smart contract audits: Only deploy liquidity on audited protocols. Verify audit recency and scope with security partners
2. •Impermanent loss budgeting: Model worst-case IL scenarios before deploying capital
3. •Position monitoring: Set up automated alerts for price range exits, large withdrawals, and unusual pool activity
4. •Insurance: Consider DeFi insurance protocols like Nexus Mutual for large positions
5. •Gradual deployment: Start with small positions and scale as you understand pool dynamics

The Convergence: Where CEX and DEX Market Making Are Heading

The distinction between CEX and DEX market making is blurring in 2026:

Intent-based DEXs bring professional market making to decentralized infrastructure. Solvers on CoW Swap and UniswapX operate like CEX market makers but execute on-chain.

Hybrid exchanges combine order book and AMM functionality. Platforms like dYdX v4 (its own Cosmos chain with an order book) and Sei (built-in matching engine) merge the best of both worlds.

On-chain order books on high-throughput L2s and alternative L1s offer CEX-like execution with DEX-like transparency and self-custody.

Cross-venue aggregation allows market makers to operate seamlessly across CEX and DEX venues, providing unified liquidity that routes traders to the best execution regardless of venue.

For a deeper dive into managing liquidity across these evolving venues, read our companion guide on token liquidity management from launch to mature markets.

Working with Professional Market Makers: Practical Guide

What to Look for in a Market Maker

1. •Track record: Verifiable history with similar token types and market caps
2. •Transparency: Willingness to provide regular reporting on positions, P&L, and market metrics
3. •Compliance: Regulatory licenses and compliance frameworks appropriate for your jurisdictions
4. •Technology: Robust infrastructure with redundancy, low-latency execution, and risk management systems
5. •Alignment: Compensation structure that aligns with your project's long-term success, not just trading profits
6. •References: Contact 3-5 current or former clients for candid feedback

Red Flags to Avoid

1. •Guaranteed returns: No legitimate market maker guarantees specific price or return outcomes
2. •Excessive token demands: Requesting more than 3-5% of total supply as inventory
3. •No transparency: Unwillingness to provide position reports or trading data
4. •Pump-and-dump history: Association with tokens that experienced suspicious price manipulation
5. •Lock-in clauses: Long-term contracts without performance-based termination rights
6. •Hidden fees: Unclear fee structures with potential for hidden charges

Negotiation Checklist

• • Monthly retainer amount and payment terms
• • Token inventory requirements and return conditions
• • Performance targets (spread, depth, uptime)
• • Reporting frequency and detail level
• • Option grants (if any) with clear terms and vesting
• • Exclusivity clauses (avoid if possible)
• • Termination conditions and notice period
• • Liability and indemnification terms
• • Audit rights and compliance obligations

Browse vetted market-making partners in our directory to start your evaluation process with pre-screened providers.

Conclusion

The CEX vs DEX market making decision is not binary. The most successful token projects in 2026 use a staged approach: starting with DEX liquidity for permissionless price discovery, scaling to CEX listings with professional market makers as demand grows, and ultimately maintaining a multi-venue strategy that serves all user segments.

The key is matching your approach to your project's stage, budget, and audience. Early-stage projects with limited budgets should focus on DEX liquidity and concentrate their capital efficiently. Growth-stage projects should begin engaging professional market makers for CEX listings. Established tokens need comprehensive multi-venue strategies with professional management across both CEX and DEX venues.

Whatever approach you choose, remember that market making is not a one-time setup but an ongoing operation that requires monitoring, adjustment, and evolution as your token and market conditions change.

Ready to build your liquidity strategy? Explore market-making partners in our directory or book a consultation to discuss your specific needs.

This article is part of The Signal's Market Making topic cluster. For related strategies, see our guide on token liquidity management and token launch marketing.

Understanding the Fundamentals

Before comparing CEX and DEX approaches, it is essential to understand how each mechanism works at a technical level.

How CEX Market Making Works

Centralized exchange market making operates on the traditional order book model. A market maker simultaneously places buy orders (bids) and sell orders (asks) on an exchange, profiting from the spread between them.

The mechanics:

1. •The market maker deposits inventory (both the token and a quote currency like USDT) on the exchange.
2. •Algorithms continuously place and adjust limit orders across multiple price levels, creating depth in the order book.
3. •When a trader executes a market order, it fills against the market maker's limit orders.
4. •The market maker earns the bid-ask spread while managing inventory risk.

Key concepts:

• •Spread: The difference between the best bid and best ask. Professional market makers maintain spreads of 0.1-0.5% for liquid pairs, widening to 1-3% for less liquid tokens.
• •Market depth: The total value of orders at various price levels. Greater depth means larger trades can execute without significant price impact.
• •Order refresh rate: How quickly the market maker adjusts orders in response to price movements. Professional firms operate in milliseconds.
• •Inventory management: Balancing holdings between the token and quote currency to maintain market-making capacity while managing directional risk.

Who provides CEX market making:

How DEX Market Making Works

Decentralized exchange market making operates through Automated Market Makers, smart contracts that hold pairs of tokens in liquidity pools and algorithmically determine prices.

The AMM mechanics (constant product formula):

The foundational AMM model uses the formula: x * y = k

Where x and y are the quantities of two tokens in the pool, and k is a constant. When a trader swaps token A for token B, they add A to the pool and remove B, causing the price to shift according to the constant product formula.

Example: A pool holds 100 ETH and 200,000 USDC (k = 20,000,000). A trader wants to buy 1 ETH. They must add enough USDC to maintain k:

• •After trade: 99 ETH and ~202,020 USDC
• •The trader paid ~2,020 USDC for 1 ETH (price: $2,020)
• •If mid-market price was $2,000, slippage was ~1%

Concentrated liquidity (Uniswap v3 and successors):

Instead of providing liquidity across the entire price curve (0 to infinity), concentrated liquidity allows providers to allocate capital within specific price ranges. This innovation delivers up to 4,000x better capital efficiency at targeted price points.

Example: Instead of providing $100,000 across the full ETH/USDC range, a provider concentrates $100,000 between $1,800 and $2,200. Within that range, their position provides the same depth as $400,000+ in a full-range position. But if ETH moves outside that range, their position stops earning fees and is entirely in one token.

Other AMM models:

Head-to-Head Comparison

Cost Comparison

Performance Comparison

Risk Comparison

Deep Dive: Impermanent Loss

Impermanent loss (IL) is the defining risk of DEX market making. Understanding it quantitatively is essential for any token project evaluating DEX liquidity provision.

How Impermanent Loss Works

When you deposit token A and token B in a liquidity pool, the AMM maintains a constant ratio. As the price of A changes relative to B, the pool rebalances, selling the appreciating token and accumulating the depreciating one. The result: your position is worth less than if you had simply held both tokens.

Impermanent Loss at Different Price Changes

When IL is Manageable

• •Stablecoin pairs: USDC/USDT pools on Curve experience near-zero IL because prices rarely diverge
• •Correlated pairs: ETH/stETH or wBTC/BTC pools have minimal IL
• •High-fee pools: If trading fees earned exceed IL, the position remains profitable
• •Short time horizons: IL is less likely to be significant over short periods with range-bound prices

When IL is Dangerous

• •New token launches: Token prices are extremely volatile, making IL unpredictable
• •One-sided price movements: Sustained rallies or crashes maximize IL
• •Low-volume pools: Insufficient trading fees to offset IL
• •Concentrated positions: Narrower ranges increase fee income but also increase IL magnitude when price exits the range

Strategies to Mitigate IL

1. •Pair with stablecoins: TOKEN/USDC pools experience IL only from your token's price movement
2. •Use narrow ranges strategically: Concentrate liquidity around expected trading ranges, but actively manage positions
3. •Implement range rebalancing: Adjust concentrated positions as price moves, similar to delta hedging
4. •Choose high-fee tiers: Select pool fee tiers that compensate for expected volatility (0.3% or 1% for volatile pairs)
5. •Hedge with options or perps: Sophisticated LPs hedge their directional exposure using derivatives

CEX Market Making: Engagement Models

Model 1: Retainer + Token Loan

The most common model. The project pays a monthly retainer and provides a token loan (inventory) that the market maker uses for trading.

Typical terms:

• •Monthly retainer: $10,000-$50,000
• •Token loan: 1-3% of total supply (or $200K-$2M equivalent)
• •Duration: 6-24 months
• •Call options: Market makers often receive options to purchase tokens at a discount (controversial but common)
• •Performance targets: Spread, uptime, and depth requirements

Pros: Professional management, consistent quality, accountability
Cons: High cost, potential conflicts of interest, token dump risk

Model 2: Performance-Based

The market maker earns primarily from trading profits rather than fixed retainers.

Typical terms:

• •Low or no monthly retainer ($0-$10,000)
• •Profit-sharing: 30-50% of trading profits
• •Larger token inventory requirement
• •Fewer guaranteed performance metrics

Pros: Lower fixed cost, alignment on volume
Cons: Less control over behavior, may prioritize profitable trades over market stability

Model 3: Agency Trading

The project provides capital and the market maker executes strategies as an agent, not a principal.

Typical terms:

• •Management fee: 1-3% of capital annually
• •Performance fee: 10-20% of profits
• •Project retains custody of assets
• •Transparent reporting requirements

Pros: Greater transparency, project controls capital
Cons: Higher capital requirement, more project involvement needed

When selecting a market maker, evaluate candidates carefully using our directory of market-making partners to compare options and verify reputations.

DEX Market Making: Strategy Playbook

Strategy 1: Full-Range Passive LP

Deploy liquidity across the entire price range on a Uniswap v2-style pool or full-range v3 position.

Best for: Projects that want simple, set-and-forget liquidity
Capital efficiency: Low (1x)
Management needs: Minimal
Risk: Moderate IL, lower fee earnings per capital deployed

Strategy 2: Concentrated Range LP

Deploy concentrated liquidity within a specific price range on Uniswap v3/v4.

Best for: Projects with predictable price ranges or active management capability
Capital efficiency: High (up to 4,000x within range)
Management needs: High (requires regular rebalancing)
Risk: Higher IL if price exits range, but much higher fee earnings within range

Implementation tips:

• •Start with a range that covers +/- 30% of current price
• •Narrow the range as you gain confidence in price behavior
• •Set alerts for price approaching range boundaries
• •Rebalance when price reaches 80% of range boundary

Strategy 3: Multi-Pool Strategy

Deploy liquidity across multiple DEXs and chains to maximize accessibility and fee earnings.

Example allocation for a mid-cap token:

• •40% on Uniswap v3 (Ethereum mainnet) — primary venue
• •25% on Uniswap v3 (Arbitrum or Base) — L2 access
• •20% on PancakeSwap v3 (BNB Chain) — BNB ecosystem access
• •15% on Raydium (Solana) — Solana ecosystem access

Strategy 4: Protocol-Owned Liquidity (POL)

Instead of relying on external liquidity providers, the protocol itself owns and manages its liquidity positions.

Advantages:

• •No dependency on mercenary capital that leaves when incentives end
• •Full control over liquidity depth and distribution
• •Eliminates the need for expensive liquidity mining programs
• •Revenue from trading fees flows directly to the protocol treasury

Implementation: Protocols like OlympusDAO pioneered POL through bonding mechanisms. Modern implementations use treasury management smart contracts to maintain and rebalance liquidity positions automatically.

Strategy 5: Intent-Based DEX Integration

A newer approach leveraging intent-based DEXs like CoW Swap, 1inch Fusion, and UniswapX.

How it works:

1. •Traders express their intent ("I want to sell X tokens for at least Y price")
2. •Professional solvers compete to fill the order at the best price
3. •Solvers route across multiple liquidity sources, including AMM pools, order books, and private inventory
4. •The trader receives the best execution, and MEV is minimized

Impact on market making:

• •Creates a hybrid model where professional market makers compete on DEX rails
• •Reduces the impact of MEV bots that extract value from AMM traders
• •Improves execution quality for large trades
• •Projects can work with solvers to ensure their token liquidity is well-served

Choosing Your Strategy: The Decision Framework

Factor 1: Project Stage

Factor 2: Budget

Factor 3: Token Characteristics

Factor 4: Target Audience

• •Retail traders: Prioritize DEX accessibility and CEX listing on popular platforms
• •Institutional traders: Prioritize tier-1 CEX listings with professional market making
• •DeFi users: Deep DEX pools across relevant chains and DeFi composability
• •Global audience: Multi-chain DEX presence + regional CEX listings

Risk Management Framework

For CEX Market Making

1. •Due diligence on market makers: Verify track record, check references from other projects, and review their compliance standards
2. •Contractual protections: Include performance minimums (spread, uptime, depth), trading restrictions (no dumping, no wash trading), and termination clauses
3. •Inventory controls: Define maximum token allocation, vesting on any options granted, and reporting requirements
4. •Exchange diversification: Avoid concentrating all CEX liquidity on a single exchange (counterparty risk, as demonstrated by FTX's $8 billion collapse)
5. •Monitoring: Use independent tools to verify market maker performance against contractual obligations

For DEX Market Making

1. •Smart contract audits: Only deploy liquidity on audited protocols. Verify audit recency and scope with security partners
2. •Impermanent loss budgeting: Model worst-case IL scenarios before deploying capital
3. •Position monitoring: Set up automated alerts for price range exits, large withdrawals, and unusual pool activity
4. •Insurance: Consider DeFi insurance protocols like Nexus Mutual for large positions
5. •Gradual deployment: Start with small positions and scale as you understand pool dynamics

The Convergence: Where CEX and DEX Market Making Are Heading

The distinction between CEX and DEX market making is blurring in 2026:

Intent-based DEXs bring professional market making to decentralized infrastructure. Solvers on CoW Swap and UniswapX operate like CEX market makers but execute on-chain.

Hybrid exchanges combine order book and AMM functionality. Platforms like dYdX v4 (its own Cosmos chain with an order book) and Sei (built-in matching engine) merge the best of both worlds.

On-chain order books on high-throughput L2s and alternative L1s offer CEX-like execution with DEX-like transparency and self-custody.

Cross-venue aggregation allows market makers to operate seamlessly across CEX and DEX venues, providing unified liquidity that routes traders to the best execution regardless of venue.

For a deeper dive into managing liquidity across these evolving venues, read our companion guide on token liquidity management from launch to mature markets.

Working with Professional Market Makers: Practical Guide

What to Look for in a Market Maker

1. •Track record: Verifiable history with similar token types and market caps
2. •Transparency: Willingness to provide regular reporting on positions, P&L, and market metrics
3. •Compliance: Regulatory licenses and compliance frameworks appropriate for your jurisdictions
4. •Technology: Robust infrastructure with redundancy, low-latency execution, and risk management systems
5. •Alignment: Compensation structure that aligns with your project's long-term success, not just trading profits
6. •References: Contact 3-5 current or former clients for candid feedback

Red Flags to Avoid

1. •Guaranteed returns: No legitimate market maker guarantees specific price or return outcomes
2. •Excessive token demands: Requesting more than 3-5% of total supply as inventory
3. •No transparency: Unwillingness to provide position reports or trading data
4. •Pump-and-dump history: Association with tokens that experienced suspicious price manipulation
5. •Lock-in clauses: Long-term contracts without performance-based termination rights
6. •Hidden fees: Unclear fee structures with potential for hidden charges

Negotiation Checklist

• • Monthly retainer amount and payment terms
• • Token inventory requirements and return conditions
• • Performance targets (spread, depth, uptime)
• • Reporting frequency and detail level
• • Option grants (if any) with clear terms and vesting
• • Exclusivity clauses (avoid if possible)
• • Termination conditions and notice period
• • Liability and indemnification terms
• • Audit rights and compliance obligations

Browse vetted market-making partners in our directory to start your evaluation process with pre-screened providers.

Conclusion

The CEX vs DEX market making decision is not binary. The most successful token projects in 2026 use a staged approach: starting with DEX liquidity for permissionless price discovery, scaling to CEX listings with professional market makers as demand grows, and ultimately maintaining a multi-venue strategy that serves all user segments.

The key is matching your approach to your project's stage, budget, and audience. Early-stage projects with limited budgets should focus on DEX liquidity and concentrate their capital efficiently. Growth-stage projects should begin engaging professional market makers for CEX listings. Established tokens need comprehensive multi-venue strategies with professional management across both CEX and DEX venues.

Whatever approach you choose, remember that market making is not a one-time setup but an ongoing operation that requires monitoring, adjustment, and evolution as your token and market conditions change.

Ready to build your liquidity strategy? Explore market-making partners in our directory or book a consultation to discuss your specific needs.

This article is part of The Signal's Market Making topic cluster. For related strategies, see our guide on token liquidity management and token launch marketing.